Syllabus of General Studies 

1. General Science

2. Current Events of National and International Importance

3. History of India (Including Indian National Movement)

4. Indian Polity and Economy

5. Geography (Indian and World)

6. Mental Ability and Statistical Data Analysis

Syllabus of Commerce Subject

Unit 1: Accounting and Finance

• Basic accounting principles, concepts, and postulates

• Nature, scope, and objectives of Management Accounting

• Corporate Accounting: Issue, forfeiture and reissue of shares; liquidation of companies; amalgamation and reconstruction of companies; holding company accounts

• Indian Accounting Standards and IFRS

• Green Accounting

• Cost Accounting: Marginal costing and break-even analysis, standard costing, budgetary control, process costing, life cycle costing, target costing, JIT

• Ratio Analysis

• Fund flow and cash flow analysis

• Cost-volume profit analysis

Unit 2: Statistics and Research Methodology

• Measures of central tendency, measures of dispersion and skewness

• Correlation and regression of two variables

• Coefficient of association

• Probability: Addition, multiplication, and Bayes’ theorem

• Probability distributions: Binomial, Poisson, and Normal distributions

• Research: Concept and types, research designs

• Data: Collection and classification

• Sampling and estimation: Concepts, methods of sampling, standard error

• Hypothesis testing: z-test, t-test, ANOVA, SPSS, Chi-square test

• Report writing

Unit 3: Marketing

• Concept and approaches of marketing

• Marketing channels

• Marketing Mix

• Strategic marketing planning

• Market segmentation

• Product decisions: Concept, product line, product mix decisions, product life cycle

• New product development

• Pricing decisions: Factors affecting price determination, pricing policies and strategies

• Promotion decisions: Methods such as advertising, personal selling, publicity, sales promotion tools and techniques, promotion mix

• Consumer behaviour: Buying process, factors influencing decisions, CRM

• Service marketing

• New trends in marketing: Social marketing, online marketing, GEM Portal, green marketing, direct marketing, rural marketing

Unit 4: Human Resource Management

• Concept, role, and functions of HRM

• Human resource planning

• Recruitment and selection

• Training and development

• Succession planning

• Compensation management: Job evaluation, incentives, and fringe benefits

• Performance appraisal methods

• Collective bargaining and workers’ participation in management

• Personality, perception, attitudes, emotions

• Group dynamics, power and politics, conflict and negotiation

• Stress management

• Green HRM

• Organizational culture and development

Unit 5: Business Economics

• Concept, nature, and significance of business economics

• Principles of business economics

• Demand analysis

• Production analysis

• Pricing analysis

• Price determination under different market forms: Perfect competition, monopolistic competition, oligopoly, monopoly, price discrimination

• Business cycles

• Inflation

Unit 6: Business Environment

• Concept, nature, and significance of business environment

• Elements and techniques of environmental scanning and monitoring

• Economic systems

• Government policies

• Socio-cultural environment

• Corporate Social Responsibility (CSR)

• NITI Aayog

• Legal environment: Brief study of Indian Contract Act 1872, Companies Act 2013, and Goods and Services Tax (GST)

Unit 7: Business Management

• Principles and functions of management

• Essentials of planning

• Importance and process of decision-making

• Nature of organising

• Types of organisational structure

• Responsibility and authority: Delegation and decentralization

• Leadership and its role in organisational management

• Nature, process, and types of control

• Essentials of an effective control system

• Ethical issues in management

• Social responsibilities of business

• Corporate governance

Unit 8: Auditing

• Concept, objectives, and classification of audit

• Basic principles governing an audit

• Independent financial audit

• Internal audit

• Vouching

• Verification and valuation of assets and liabilities

• Audit of financial statements and audit report

• Appointment, qualifications, rights, duties, and liabilities of an auditor

• Cost audit

• Recent trends in auditing: Management audit, energy audit, environment audit, systems audit, safety audit

Unit 9: Entrepreneurship and Small Business

• Functions, types, and qualities of an entrepreneur

• Main theories of entrepreneurship

• Environmental factors affecting entrepreneurial development

• Role of government and institutions in entrepreneurial development in India

• Role of Micro, Small, and Medium Enterprises (MSMEs) in the Indian economy

• Problems of MSMEs in India

• Start-up initiatives

• Skill development

Unit 10: Organisational Theory and Behaviour

• Evolution and models of organisational behaviour

• Personality, perception, and learning

• Transaction analysis

• Theories and styles of leadership

• Management by Objectives (MBO)

• Motivation