IBPS SO Marketing- Study Material and Coaching Classes
As you are preparing for the IBPS SO Marketing 2025 exam, you have 2 options of preparing with Human Peritus:
Option 1: Without Classes (Rs 6,200)
This option is for those, who wish to prepare through self study. You will access to get to online LMS for 1 year, which will have:
(i) Online Content in form of e-books (you can also include printed booklets for additional Rs 1500)
(ii) Topic wise sectional tests covering 2500 questions
(iii) 5 full length mock test papers on an online platform just like actual IBPS SO exam
Get in touch for 1 day free trial to see how everything looks like. Call Now 9717781110 or Chat Now Whats app
Option 2: With Classes (Rs 9,900)
Other than what is given in option 1, you will get video classes of complete course. You can also attend some of live classes in the ongoing batch.
Note: We do not provide any resources for the Prelims exam. Our course is for “Mains” only.
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₹6,200.00 – ₹9,900.00Most trusted name for Management subjects since 2011. What you will get: Video Classes covering 100% Syllabus Syllabus oriented content (not just random PDFs or class notes but complete content....
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Email: contact@humanperitus.com
Phone: 9717781110
Address: Human Peritus, Floor 5, Building C, Unitech Cyber Park, Gurgaon, 122002
FAQs- Must Read before you enroll
Please note that our responsibility does not stop at dispatching the courier. It is our responsibility that the courier reaches at your doorstep. If there is damage, loss or excessive delay (beyond 20 days) to the packet, we will send you another packet.
If there are any live classes scheduled in your course, you will get a weekly email every Friday in advance, with schedule for the classes for the next week.
If you miss any class, don’t worry. You will get recorded videos of all Live Classes, which you can watch any time.
You can access the LMS via web browser on any device (desktop/laptop/mobile).
Access to all resources will be for 1 year from the date of enrollment.
The fee mentioned on the website is final and it includes 18% GST, courier charges and everything else. Beyond it, there are no discounts.
There is no provision of refund in this program. We advise you to check multiple recorded videos of previous classes given in the middle of this page. The quality and style of teaching will be same. You may also check sample of printed booklets to assess quality of content.
Any attempt of illegal circulation of content will lead to immediate termination of access to all resources and the fees will not be refunded.
Any attempt to sell Human Peritus content on social media/internet will invite police complaint and subsequent FIR under various provisions of law given below:
- Section 63 of Copyright Act 1957 (knowingly infringes or abets the infringement of the copyright)
- Section 420 (cheating by the way of false representation) under sections 403, 406, 408, 420, 471 and 120-B of Indian Penal Code 1860 for dishonest and illegal misappropriation of money, criminal breach of trust, cheating, fraud and criminal conspiracy to commit fraud
- Section 29, 103 and 104 of Trade Marks Act 1999 (infringement and penalty)
- Section 1(2) read with Section 75 of the Information Technology Act 2000.
The LMS has a robust system of doubt clarification. You can post your doubt in any format like chat, photo, voice note, video etc. The teacher will /If you are enrolled in Live Classes (Option 2), you can discuss directly with teacher, during the class.
Syllabus of IBPS SO Marketing
Study Material & Coaching Classes
FAQs- Good to read
For SO Marketing exam, the IBPS has never disclosed any syllabus. Further the IBPS never releases the question paper after exam.
So how do we decide the boundary of the syllabus, if we have neither the syllabus nor any previous papers?
We, at Human Peritus, have been analysing questions every year (memory based by speaking to our students). Usually there is a perception that reading only Kotler is sufficient. This is wrong perception. Only 60% paper from the Kotler and remaining 40% is from other books.
Now, even for this 60% portion, which edition of Kotler should we refer to? There is a significant difference between 14th edition of Kotler and 16th edition of Kotler. Usually, we read the latest edition, but questions do appear from previous editions too. Not only that, there is also significant difference between Indian edition and USA edition of Kotler. The questions are coming from anywhere.
Based on analysis of previous years’ papers, we came to the conclusion, the syllabus of IBPS SO Marketing is composed of following sub-topics:
1. Marketing Management ( go through at least 2 editions of Kotler)
2. Marketing Research
3. Strategic Management
4. Digital Marketing
5. Consumer Behaviour
6. Smaller topics like Forecasting Methods, Logos and Taglines, Market Structures etc
Although you will find mention of 2 to 6 in Kotler, but required level of depth is more than Kotler. You need to refer separate books for them.
We have designed our course based on above mentioned analysis. This has worked well for our students till now and we are quite confident that it will work in Jan 2023 also.
Questions from all areas of Marketing Like Strategy, STP, Pricing, Product, Promotion Mix, Distribution, Services Marketing, Brand Management etc.
BCG Matrix
Pricing Strategies
Customer Loyalty Ranking
Dettol from which company
Taglines of Banks and other big companies
Google India Marketing leadership team
Patanjali products
Blue Ocean
Demarketing, Societal marketing, Customer reference to products, brand equity, Marketing Mix, Customer perceived value, lifetime value, Channel conflicts, Mergers/Acquisition, Micro marketing, Micro-environment, Supply Chain, Product stakeholders, Mission/vision, BCG matrix.
Surprisingly the questions were also on succession planning, fringe benefits, halo effects (which are HR topics). Similarly questions were from capital budgeting, Fixed costs (Financial Management). Questions were from Linear Regression, Variance (although these are from Stats, but we can also consider them under Demand Forecasting topic of Marketing). Thus, we see that the exam is going beyond traditional marketing topics.
There are 3 exciting things about this Online Question Bank of 2500 Questions:
First, (and this is Super Exciting), each question has a detailed explanation. You will not need to refer back to any book. You will be able to understand full concept, while doing question. Check Out some sample questions and the way we write explanations.
Second, Questions are bucketed topics wise. For example, you will get 80 questions on STP, 120 Questions on Pricing, 35 Questions on International marketing etc. Thus you can practice only those topics, where you feel the need.
Third, we have prepared these Questions after analyzing multiple editions of Kotler, to ensure maximum coverage.
Some of the reasons, why you should consider us are:
- Human Peritus is “uniquely positioned” to assist you for the IBPS SO Marketing exam. We have been trusted guide to students for last 10 years for various Management and Commerce exams based exams like IBPS, UPSC Civil Services (Management Optional), UGC NET Management, UPSC EPFO, HR officer with Banks and PSUs etc.
- We do not just teach, we take responsibility for the outcome. After every exam, we analyze, how many questions came from our course. We publish this analysis on the website. Then we improve our course. Then again analyze after the next next exam and improve the course..and so on….By doing it over the years, we have reached a stage, where consistently more than 80-90% of questions are from our course.
- We have consistently maintained a high quality of teaching in video classes. The classes are not just 30,000 feet overview, but with detailed conceptual understanding. Do not just believe us. Take some trial classes with others. Then check our classes. Compare the style and quality of teaching. You may also check few recorded classes in the middle of this page.
- Not only we teach well, we also take responsibility, if it is sufficient from coverage point of view. With us, you need not study any other book. You also need not look at previous papers. Not even current affairs. Nothing else. You are unlikely to get this confidence of “depend completely on us”, anywhere else.
- And yes, thousands of students have realized their dreams with Human Peritus since the year 2011. You can check video interviews of hundreds of them by clicking here.
Since the inception in 2011, our preparation approach has been quite traditional. First, we do a lot of research in analyzing the “boundary” of the syllabus. Then within that boundary, we provide “maximum possible coverage” of concepts. What we do not do, is to try to find out what is more important or less important within that boundary. We study everything like a dedicated student.
We believe that there is no one, who can guess important questions in objective exams (yes, we can identify some most repeating concepts; but is that sufficient for securing a seat?….NO). The only way to crack Coal India exam is to cover the full syllabus within boundary >> Then practice a lot of questions from that topic>> and you are ready for that topic. So, if you are enrolling with Human Peritus with the hope that, we know important questions, which will come in the exam, DO NOT JOIN US.
Second thing, the preparation takes time. We do not have any magical formula to cover everything in 10 days. We never conduct the crash courses, because we believe that you cannot cover 100% syllabus in a crash course. We make a plan >> we follow the plan >> we expect you to do what we advise you >> and you are ready for the exam. If you do not have time and patience, DO NOT JOIN US.
Third thing, we are enablers in the preparation. We do many things to make it easier for you like bring conceptual clarity, make content concise for you, assure 100% coverage, make you practice questions, sometimes even motivate and guide you. But all this is waste if you do not put in the hard work. DO NOT JOIN US, if you are not ready to work hard for the next 1-2 months.
From a coverage point of view, the Study Material will give you 100% coverage, but the probability of selection is much higher (4 times) in video classes program, because of the following reasons:
(i) a Large number of topics require conceptual clarity, which will need a teacher to make it easier.
(ii) With tips and tricks, the teacher makes it easier to remember.
(iii) If it takes x hours to prepare without a teacher, then it will take only 0.4x hours with a teacher. Since time for IBPS HR exam is limited, you need someone to make it quicker for you.
(iv) You get into discipline because now someone else is pushing you towards completion of the syllabus (this is the biggest contributor)
(v) While teaching, the teacher explains how questions are framed from a given topic.
Syllabus of IBPS SO Marketing exam
First thing, the IBPS has never disclosed any syllabus for SO Marketing exam.
Based on analysis of previous years’ papers, we came to the conclusion, the syllabus of IBPS SO Marketing is composed of following sub-topics:
1. Marketing Management
Go through at least 2 editions of Kotler (preferably one Indian and One USA/Canadian)
2. Marketing Research (any 1 book)
Marketing Research by Daniel Nunan, Birks and others
Essentials of Marketing Research by Zikmund and Bablin
3. Strategic Management (any 1 book)
by Charles W L Hill
by Fred R david
by Thomas L Wheelen
4. Digital Marketing (any 1 book)
Digital Marketing by Chaffey and Chadwick
e-Marketing by Rob Stokes
Google sources
5. Consumer Behaviour (any 1 book)
Consumer Behaviour by Hoyer, Maclnnis and Pieters
Consumer Behaviour by Micheal R Solomon
Consumer Behaviour by Mothersbaugh, Hawkins
6. Smaller topics like Forecasting Methods, Logos and Taglines, Market Structures etc
Although you will find mention of 2 to 6 in Kotler, but required level of depth is more than Kotler. You need to refer separate books for them.
