IBPS SO Marketing- Study Material and Coaching Classes
IBPS SO Marketing - Prepare with Human Peritus
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Human Peritus- the most trusted name in Management subject since 2011.
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100% Syllabus Coverage, No need to touch anything else (like other book, PYQs, Google, Current Events)
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Flexibility to Learn from either video classes or concise booklets
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Robust Doubt Clearing facility (within 1 working day)
* Make sure to read all FAQs before Payment
Preparing for the IBPS SO Marketing 2025 exam, this is how you will crack it with Human Peritus:
(i) Cover Syllabus with 5 concise booklets
(ii) Video Classes
(iii) Topic wise sectional tests covering 2500 questions
(iv) 5 full length mock test papers on an online platform just like actual IBPS SO exam
Note: We do not provide any resources for the Prelims exam. Our course is for “Mains” only
FAQs- Must Read before you enroll
We will be sending you the following five printed booklets to aid in your preparation for the IBPS SO Marketing exam:
1. Marketing Management
2. Strategic Management
3. Marketing Research
4. Digital Marketing
5. Consumer Behaviour
Primary Focus Areas (80-90% of the Exam)
The majority of the IBPS Marketing exam, approximately 80-90%, will consist of questions covered in the first two booklets: Marketing Management and Strategic Management. Therefore, it is crucial to prioritize these areas in your study plan.
Your preparation should follow these three steps for each chapter within the primary focus areas:
(a) Carefully read through each chapter from printed book to understand the concepts and theories.
(b) Watch the Corresponding Video on the LMS (Learning Management System) to reinforce your understanding and gain additional insights
(c) Finally, practice questions related to the chapter on the LMS to test your knowledge and retention.
Secondary Focus Areas (Lesser Weightage)
Once you have thoroughly completed studying Marketing Management and Strategic Management, you can move on to the other three booklets (Marketing Research, Digital Marketing, Consumer Behaviour), which have a lesser weightage in the exam. These areas should be referred to only after you have fully covered the primary focus areas.
Additional Smaller Topics
In addition to the main subjects, there are a few smaller topics that you will need to cover from the LMS:
Forecasting Methods
Logos and Taglines
Market Structures
These small topics are essential.
By following this structured approach, you can ensure a comprehensive and effective preparation for the IBPS SO Marketing exam.
We have a robust system for clarification of doubts.
You can ask your doubts not only via text, but also via a photo of handwritten paper, or voice note or even a video. Just ensure that the teacher is able to understand, what you are asking.
All doubts will be answered within 1 working day.
The Learning Management System (LMS) is accessible via the browser on any desktop, laptop, tablet, or mobile device. However, for optimal learning, it is advisable to use a desktop or laptop. Please note that only one login is allowed at a time.
Access to LMS will be for 1 year from the date of payment.
The fee mentioned on the website is final and it includes 18% GST, courier charges and everything else. Beyond it, there are no discounts.
Any attempt of illegal circulation of content will lead to immediate termination of access to all resources and the fees will not be refunded.
Any attempt to sell Human Peritus content on social media/internet will invite police complaint and subsequent FIR under various provisions of law given below:
- Section 63 of Copyright Act 1957 (knowingly infringes or abets the infringement of the copyright)
- Section 420 (cheating by the way of false representation) under sections 403, 406, 408, 420, 471 and 120-B of Indian Penal Code 1860 for dishonest and illegal misappropriation of money, criminal breach of trust, cheating, fraud and criminal conspiracy to commit fraud
- Section 29, 103 and 104 of Trade Marks Act 1999 (infringement and penalty)
- Section 1(2) read with Section 75 of the Information Technology Act 2000.
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Phone: 9717781110
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Syllabus of IBPS SO Marketing
Study Material & Coaching Classes
FAQs- Good to read
For SO Marketing exam, the IBPS has never disclosed any syllabus. Further the IBPS never releases the question paper after exam.
So how do we decide the boundary of the syllabus, if we have neither the syllabus nor any previous papers?
We, at Human Peritus, have been analysing questions every year (memory based by speaking to our students). Usually there is a perception that reading only Kotler is sufficient. This is wrong perception. Only 60% paper from the Kotler and remaining 40% is from other books.
Now, even for this 60% portion, which edition of Kotler should we refer to? There is a significant difference between 14th edition of Kotler and 16th edition of Kotler. Usually, we read the latest edition, but questions do appear from previous editions too. Not only that, there is also significant difference between Indian edition and USA edition of Kotler. The questions are coming from anywhere.
Based on analysis of previous years’ papers, we came to the conclusion, the syllabus of IBPS SO Marketing is composed of following sub-topics:
1. Marketing Management ( go through at least 2 editions of Kotler)
2. Marketing Research
3. Strategic Management
4. Digital Marketing
5. Consumer Behaviour
6. Smaller topics like Forecasting Methods, Logos and Taglines, Market Structures etc
Although you will find mention of 2 to 6 in Kotler, but required level of depth is more than Kotler. You need to refer separate books for them.
We have designed our course based on above mentioned analysis.
Questions from all areas of Marketing Like Strategy, STP, Pricing, Product, Promotion Mix, Distribution, Services Marketing, Brand Management etc.
BCG Matrix
Pricing Strategies
Customer Loyalty Ranking
Dettol from which company
Taglines of Banks and other big companies
Google India Marketing leadership team
Patanjali products
Blue Ocean
Demarketing, Societal marketing, Customer reference to products, brand equity, Marketing Mix, Customer perceived value, lifetime value, Channel conflicts, Mergers/Acquisition, Micro marketing, Micro-environment, Supply Chain, Product stakeholders, Mission/vision, BCG matrix.
Surprisingly the questions were also on succession planning, fringe benefits, halo effects (which are HR topics). Similarly questions were from capital budgeting, Fixed costs (Financial Management). Questions were from Linear Regression, Variance (although these are from Stats, but we can also consider them under Demand Forecasting topic of Marketing). Thus, we see that the exam is going beyond traditional marketing topics.
Some of the reasons, why you should consider us are:
- Human Peritus is “uniquely positioned” to assist you for the IBPS SO Marketing exam. We have been trusted guide to students for last 10 years for various Management and Commerce exams based exams like IBPS, UPSC Civil Services (Management Optional), UGC NET Management, UPSC EPFO, HR officer with Banks and PSUs etc.
- We do not just teach, we take responsibility for the outcome. After every exam, we analyze, how many questions came from our course. We publish this analysis on the website. Then we improve our course. Then again analyze after the next next exam and improve the course..and so on….By doing it over the years, we have reached a stage, where consistently more than 80-90% of questions are from our course.
- We have consistently maintained a high quality of teaching in video classes. The classes are not just 30,000 feet overview, but with detailed conceptual understanding. Do not just believe us. Take some trial classes with others. Then check our classes. Compare the style and quality of teaching. You may also check few recorded classes in the middle of this page.
- Not only we teach well, we also take responsibility, if it is sufficient from coverage point of view. With us, you need not study any other book. You also need not look at previous papers. Not even current affairs. Nothing else. You are unlikely to get this confidence of “depend completely on us”, anywhere else.
- And yes, thousands of students have realized their dreams with Human Peritus since the year 2011. You can check video interviews of hundreds of them by clicking here.
